I’ve heard it from almost every client I’ve done SEO work for, “How do I get those little links to show up below my site?” What they are referring to is called Sitelinks. I always give them an explanation, and move on to the REAL SEO discussion. But this blog is not about that. This blog post is about the change that Google is making to SERPs (search engine result pages).

Here is what the current page looks like:

Here is what the new page looks like:

As you can see, if your site has a lot of popular pages, the sitelinks will show up no matter where you’re ranked. This is going to be a great navigational tool and will potentially increase some traffic from search engines. It will give the Google end-user a better idea of what your site is about, and give them some more options than what they were originally searching for.

What do YOU Need to do?

Well, I would recommend working on a way to funnel PR and links to important pages of your site, or at least the pages that you want to appear in your site links. I know that google places these pages in sitelinks based on PR (maybe other factors, but the main factor is PR), so work on distributing your PageRank evenly across your site and with special emphasis on your targeted pages. You can submit your pages to directories that allow deep linking to get the ball rolling. Also, the no brainer – make sure that your site has a sitemap, it’s just good practice and it helps the search engines understand your site structure.

Link To This Post
1. Click inside the codebox
2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox

If you liked this, then you may like some of my other blogs:

  1. Social Bookmarking – The Powerhouse of SEO

Tagged with: • • • • • •

Filed under: Search Engine Optimization

Like this post? Subscribe to my RSS feed and get loads more!