I was reading about Google showing more results from a domain in their results. This is good for several reasons, but it is not anything to get too excited over, because the buzz is stupid, just like the update.

Here’s what it will look like:

Here’s what Google said:

Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh]

How is this any different than the normal sitelink alorithm (besides the amount of links displayed)? This is making a bunch of people think that Google is changing something about what they think is relevant in their algorithm, but I have a different theory, and I think mine makes more sense.

I think that since the Yahoo! and Bing Collabo announcement came out, Google is losing ground on how “awesome” their search engine can be. This is one of those “one-up” situations like: “Oh yeah, Yahoo is powered by Bing, but now we display more results in sitelinks, so we’re still ahead of the curve…” Most likely, this is one of those situations where Google has nothing cool to throw around, but they still want to be heard, so they’re changing stupid stuff and calling them algorithmic changes to excite the stupid.

 I’m going to put myself out there and say that this will have no impact on your current rankings, and if you blame your ranking failure on one small change in the SERP display algo, you deserve to lose whatever flimsy rankings you had in the first place. This is standard “we are still relevant” behavior.

FYI, today is my personal equivalent of Twitter‘s “Productivity Wednesday“. I call it, “Totally Taskful Tuesday“. My mission today is to write a bunch of blogs, and get some nice backlinks from my homies on the web (the latter half not pullin through for a brutha, but I choose not to let it bruise my ego). Also, as part of my Totally Taskful Tuesday, I am watching a bunch of video tutorials to help expand my knowledge of things I do not know so well.

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